YiXiang Furniture

In Part 1, we discussed the challenges elderly furniture companies face when entering foreign markets — from cultural misunderstandings to certification requirements and poor service support.
Despite these difficulties, success is possible. The key lies in adapting product strategies, improving localization, and building reliable infrastructure.

This article outlines five practical strategies to help elderly furniture brands “land” effectively in overseas markets.

1.Develop Localized Product Versions
Different markets require different solutions. Companies should offer varied product versions to match local preferences:

Functional Series: With power lift and ergonomic designs for Western countries

Culturally Adapted Series: Blending traditional and modern styles for Asia-Pacific markets

Economical Series: Lightweight, affordable options for price-sensitive regions

One-size-fits-all doesn’t work — localization is essential.

2.Prepare Certifications in Advance
Understand local regulations and initiate certification processes early.
Cooperate with local agencies or consultants to reduce risk and accelerate time-to-market.
Complying with EN, BIFMA, or JIS standards will enhance product credibility and ease customs clearance.

3.Conduct In-Depth Local Research
Visit nursing homes, interview users, and observe daily life scenarios.
Collect real user feedback to guide design refinements.
Local research ensures the product truly meets users’ needs — not just the assumptions of the manufacturer.

4.Enter via Institutional Buyers First
B2B clients like nursing homes, rehabilitation centers, and hospitals are more receptive to elderly furniture.
They often have professional understanding and recurring purchase needs.
These clients are ideal entry points to build trust, showcase success cases, and expand into the consumer market later.

5.Build a Strong Service & Delivery Network
Going global isn’t just about selling — it’s about delivering a full experience.
Brands should:

Set up overseas warehouses for faster delivery

Partner with local installers for on-site service

Offer clear video or text-based installation guides

Provide localized after-sales contact channels

Better service leads to higher customer satisfaction and long-term brand loyalty.

Conclusion
Elderly furniture globalization is not a sprint, but a long-distance journey.
Only those brands that truly understand local users, regulations, and service needs will succeed in standing out in the global elderly care market.

We encourage companies to develop a phased, data-driven global strategy tailored to each target country — starting from core products and expanding step by step.
The goal is not just to "export furniture," but to help elderly users live better lives across the world.